GfK GeoMarketing

GfK GeoMarketing develops geographic information systems to help companies market and sell their products and sells data to support these efforts as well. GfK GeoMarketing builds and maintains seamless administrative data for more than 160 countries and postal maps for about 50 countries, in addition to purchasing power and sociodemographics for all European countries down to the community level.

GfK GeoMarketing is part of the international GfK network. GfK is currently represented in 63 countries with more than 130 subsidiaries and a workforce of more than 7,600. The company is ranked among the world's top four market research institutes.

Within an ArcWeb subscription, GfK GeoMarketing offers postal code, country, administrative area name, postal code center point, and postal code extent. This data can be used to facilitate postal code-level geocoding for various countries throughout the world.

Available GfK GeoMarketing Services